Alternate Book Cover for Jack Kerouac’s “On The Road”
This was assigned by the Graphic Design instructor in Langara’s Publishing program. The goal was to design a book cover for a book of our choice.
Jack Kerouac’s books have, in my opinion been, poorly treated by cover artists. His books are uniquely energetic, and I have never felt that their cover art has reflected that energy.
This cover aims to address that gap by combining a high contrast colour scheme with a 1957 road map of the Bay Area. The concept is to capture Jack Kerouac’s chaotic energy, while also highlighting the promised freedom of the open road that was so central to beat culture.